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Awards Categories

 

Download the list of categories, descriptions, and submission questions.

Best Short Form of the Year, Direct Response
The direct response short-form show that exemplifies the best creative strategy, media strategy, and results, along with best effectiveness based upon its goals and objectives.

Best Long Form of the Year, Direct Response
The direct response long-form show that exemplifies the best creative strategy, media strategy, and results, along with best effectiveness based up on its goals and objectives.

Best Short Form of the Year, Brand Response
The brand response short-form show that exemplifies the best creative strategy, media strategy, and results, along with best effectiveness based up on its goals and objectives. This may include driving customers to retail stores and websites, or to generate leads.

Best Long Form of the Year, Brand Response
The brand response long-form show that exemplifies the best creative strategy, media strategy, and results, along with best effectiveness based up on its goals and objectives.  This may include driving customers to retail stores and websites, or to generate leads.

Best Digital Marketing Campaign
The direct response marketing campaign that incorporates digital channels including, but not limited to, online video, mobile marketing, social media, email and other digital outlets. Key considerations include overall creative approach and utilization strategy, offers, calls to action, performance, and continuity. Note: This category does not include website design. See “Best DR Website Design.”

Best Social Media Campaign
The direct response marketing campaign that incorporates the best and most effective use of social media including, but not limited to Facebook, Twitter, YouTube, Instagram, LinkedIn, Tumblr, Snapchat, Vine, Pinterest, and/or other social media. Key considerations include creative approach and overall use of the media.

Best DR Radio Campaign
The radio spot that successfully demonstrates the best media strategy, execution, results and effectiveness based upon its objectives and goals. Key considerations include offer, call to action, script, voiceover, testimonials and the perceived value and credibility.

Best DR Website Design
The website that offers a cutting-edge, unique and user-friendly design that is successfully based on goals and objectives. This website may be a part of an integrated direct response marketing campaign, or an internet retailing campaign, and must be fully operational at the time of judging. Key considerations include overall creativity, ease of navigation, privacy, efficiency of the shopping cart, tracking abilities, customer service, data security, and the ability of the site to communicate with its audience and maximize sales in an ethical matter.

Best Financial Services Show
The direct response short-form or long-form show that demonstrates the best selling techniques for financial services products or services. “Financial Services” include but are not limited to insurance, mortgage, loans, credit cards, banking and other related services.

Best Health Show
The direct response short-form or long-form show that demonstrates the best selling techniques for the health product being marketed. “Health” products include but are not limited to ingestibles, weight-loss programs, over-the-counter drugs, prescription drugs, or nutri-ceuticals. Key considerations include lighting, casting, demonstrations, the open, the call to action, set design, and overall creativity. Note: This category does not include fitness programs. See “Best Sports and Fitness Campaign.”

Best International DRTV Show
The direct response short-form or long-form show produced solely for broadcast outside the United States that demonstrates the best creative strategy and execution. Key considerations include lighting, casting, demonstrations, the open, the call to action, set design, and overall creativity. All submissions must be in English, or have English subtitles. 

Best Sports & Fitness Show
The direct response short-form or long-form show that demonstrates the best selling techniques for the sports or fitness product or service being marketed. This category includes any product or video that is related to sports or fitness. Key considerations include lighting, casting, demonstrations, the open, the call to action, set design, and overall creativity.

Best U.S. Hispanic Show
The direct response short-form or long-form show produced solely for the U.S. Hispanic market that demonstrates the best selling techniques for the product being marketed. This only includes shows with original creative (shows that have been dubbed or have otherwise adapted language are not eligible).

Best Short Form, Beauty
The direct response short-form show that demonstrates the best selling techniques for the beauty products being marketed. “Beauty” products include skin care, topical items, creams, lotions, liquids, cosmetics and electrical devices that enhance physical beauty (i.e., electrical or non-electrical hair appliances, facial appliances, etc.). Key considerations include lighting, casting, demonstrations, the open, the call to action, set design, and overall creativity.

Best Long Form, Beauty
The direct response long-form show that demonstrates the best selling techniques for the beauty product being marketed. “Beauty” products include skin care, topical items, creams, lotions, liquids, cosmetics and electrical devices that enhance physical beauty (i.e., electrical or non-electrical hair appliances, facial appliances, etc.). Key considerations include lighting, casting, demonstrations, the open, the call to action, set design, and overall creativity.

Best Short Form, Housewares
The direct response short-form show that demonstrates the best selling techniques for the housewares product being marketed. “Housewares” include any household item generally used to clean or cook (i.e., kitchen appliances, cleaners, vacuum cleaners, etc.). Key considerations include lighting, casting, demonstrations, the open, the call to action, set design, and overall creativity.

Best Long Form, Housewares
The direct response long-form show that demonstrates the best selling techniques for the housewares product being marketed. “Housewares” include any household item generally used to clean or cook (i.e., kitchen appliances, cleaners, vacuum cleaners, etc.). Key considerations include lighting, casting, demonstrations, the open, the call to action, set design, and overall creativity.

Best Short Form, People’s Choice
The short-form show, as selected by the members of the Electronic Retailing Association via online voting, that represents what the ERA members believe to exemplify the direct response industry in being innovative, appealing, entertaining and successful.

Best Long Form, People’s Choice
The long-form show, as selected by the members of the Electronic Retailing Association via online voting, that represents what the ERA members believe to exemplify the direct response industry in being innovative, appealing, entertaining and successful.

Best Short Form, Variety
The direct response short-form show that demonstrates the best selling techniques for an electronic, automotive, tool, or garden product being marketed. “Electronics” are defined as products that run on electricity or batteries for the purpose of education, entertainment or communication (i.e., computers, massagers, karaoke machines, etc.). “Automotive, Tools and Garden” products are defined as products that can be found primarily in the garage, or any products that deal with cars (i.e., waxes, oil, lubricants, safety products or any type of tool that would include drills, drill bits, etc., and all garden tools and accessories).

Best Long Form, Variety
The direct response long-form show that demonstrates the best selling techniques for an electronic, automotive, tool, or garden product being marketed. “Electronics” are defined as products that run on electricity or batteries for the purpose of education, entertainment or communication (i.e., computers, massagers, karaoke machines, etc.). “Automotive, Tools and Garden” products are defined as products that can be found primarily in the garage, or any products that deal with cars (i.e., waxes, oil, lubricants, safety products or any type of tool that would include drills, drill bits, etc., and all garden tools and accessories).

Best Product Expert
The product expert from a short-form, long-form, or live shopping show who best distinguishes themselves and most effectively presents the product with sincerity, credibility, enthusiasm and knowledge. The product expert must not be a celebrity under a contract with or employed by any company involved in the production of the show. Key considerations include personal involvement, attitude, energy, creditability, knowledge of the product and “beyond the call of duty” attributes. Submissions should only showcase the product expert’s performance for one visit and one product only.

Best Female Presenter
The female who most effectively presents the information in a long-form production with sincerity, credibility, and enthusiasm. Personal involvement, attitude, energy, credibility, knowledge of the product and “beyond the call of duty” attributes will be evaluated. Submissions should only showcase the presenter’s performance for one visit and one product only.

Best Male Presenter
The male who most effectively presents the information in a long-form production with sincerity, credibility, and enthusiasm. Personal involvement, attitude, energy, credibility, knowledge of the product and “beyond the call of duty” attributes will be evaluated. Submissions should only showcase the presenter’s performance for one visit and one product only.