[Skip to Content]

2017 ERA Award Winners

 

ERA Diamond Legend Award
Guthy-Renker

 

ERA Lifetime Achievement Award
Maria Kennedy, Senior Vice President, Direct Response and Branded Content Distribution, Discovery Communications

 

ERA Marketer of the Year Award
TeleBRANDS

 

ERA Volunteer of the Year Award
Brandon Lewis, Entrepreneur, Response.com

 

2017 Moxie Award Winners

 

Best Celebrity Presenter of the Year

Kristin Davis, Volaire
Direct Marketer: Junee Brands
Producer: Launch DRTV
Media Agency: Havas

 

Best Children's Product Show of the Year – Long or Short Form

Easy Einstein Balloons
Direct Marketer: TeleBRANDS
Producer: Schwartz Group

 

Best Digital Marketing Campaign of the Year

Meaningful Beauty 5.75
Direct Marketer: Guthy-Renker, LLC
Producer: Guthy-Renker, LLC

 

Best Direct Response Website Design of the Year

Volaire
Direct Marketer: Junee Brands
Producer: Launch DRTV
Media Agency: Havas and Logical Positions
Other Contributing Partner: Conversion Systems

 

Best Exercise and Fitness Show of the Year – Long or Short Form

PiYo
Direct Marketer:  Beachbody
Producer:  Dragonfly Productions
Contributing Partner:  Team Johnson


Best Female Presenter of the Year – Non Celebrity

Chalene Johnson, PiYo Sequel
Direct Marketer: Beachbody
Producer: Dragonfly Productions
Other Contributing Partner: Team Johnson

 

Best Financial Services Show of the Year – Long or Short Form

Medicare Advantage
Direct Marketer: THOR Associates
Producer: Bluewater Media

 

Best Health or Weight Loss Show of the Year – Long or Short Form

Invia "Think Clearly"
Direct Marketer: Memory Sciences
Producer: Envision Response
Media Agency: Cannella Response Television

 

Best International Direct Response TV Show of the Year - Long or Short Form

The Proactiv Company Japan
Direct Marketer: The Proactiv Company Sárl
Producer: C2K Production

 

Best Long Form of the Year, Beauty

Meaningful Beauty 5.75
Direct Marketer: Guthy-Renker, LLC
Producer: Lieberman Productions

 

Best Long Form of the Year, Brand Response

Shark Rocket DuoClean
Direct Marketer: SharkNinja
Producer: SharkNinja
Media Agency: MSI

 

Best Long Form of the Year, Housewares

Hurricane Spin Scrubber
Direct Marketer: TeleBRANDS
Producer: Cole Media

 

Best Long Form of the Year, People's Choice

American Bad Ass Grill
Direct Marketer: Direct Holdings Global; Lifestyle Products Group
Producer: Bluewater Media
Other Contributing Partner: Zahalo

 

Best Long Form of the Year, Traditional Direct Response

Star Shower Motion
Direct Marketer: TeleBRANDS
Producer: Cole Media

 

Best Long Form of the Year, Variety

Gwynnie Bee
Direct Marketer: Gwynnie Bee, Inc.
Producer: Script to Screen, LLC
Media Agency: Havas Edge

 

Best Male Presenter of the Year – Non-Celebrity

Anthony Sullivan, Sullivan Productions
Direct Marketer: TeleBRANDS
Producer: Sullivan Productions

 

Best Pro Bono Show of the Year – Long or Short Form

The Arc
Direct Marketer: TeleBRANDS
Producer: Sullivan Productions

 

Best Product Expert of the Year

Hunter Ellis, Atomic Beam USA Flashlight
Direct Marketer:  TeleBRANDS
Producer:  Sullivan Productions

 

Best Product of the Year

Shark Rocket DuoClean
SharkNinja
Direct Marketer: SharkNinja
Producer: SharkNinja
Media Agency: MSI

 

Best Short Form of the Year, Beauty

ProactivMD
Direct Marketer: The Proactiv Company
Producer: Lieberman Productions
Media Agency: ICON Media

 

Best Short Form of the Year, Brand Response

Nutrisystem 'Put Down the Pie'
Direct Marketer: Nutrisystem
Producer: Sullivan Productions

 

Best Short Form of the Year, Housewares

Red Copper Square Pan
Direct Marketer: TeleBRANDS
Producer: Schwartz Group

 

Best Short Form of the Year, People's Choice

Metal Garden Hose
Direct Marketer: Harvest Direct
Producer: Yeiser Research and Development
Media Agency: Chief Media

 

Best Short Form of the Year, Traditional Direct Response

ProactivMD
Direct Marketer: The Proactiv Company
Producer: Lieberman Productions
Media Agency: ICON Media

 

Best Short Form of the Year, Variety

Pocket Hose Brass Bullet
Direct Marketer: TeleBRANDS
Producer: Kerrmercials

 

Best Social Media Campaign of the Year

“Start Here” by Beachbody
Direct Marketer: Beachbody
Producers: Kelli Wallace, Jacob Repko & Rebecca Gutierrez
Other Contributing Partners: Brent Smith, DP & Ben Tedesco, Director

 

Best U.S. Hispanic Direct Response TV Show of the Year - Long or Short Form

Meaningful Beauty 5 Version 6 Hispanic
Direct Marketer: Guthy-Renker, LLC
Producer: LD3 Productions
Other Contributing Partner: Lieberman Productions