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2017 Moxie Award Finalists

 

Best Celebrity Presenter of the Year

Cindy Crawford, Meaningful Beauty 5.75
Guthy-Renker
Direct Marketer: Guthy-Renker, LLC
Producer: Lieberman Productions

Kristin Davis, Volaire
Launch DRTV
Direct Marketer: Junee Brands
Producer: Launch DRTV
Media Agency: Havas

Hunter Ellis, The Atomic Beam USA Flashlight
TeleBrands
Direct Marketer: TeleBrands
Producer: Sullivan Productions
Media Agency: Chief


Best Children's Product Show of the Year – Long or Short Form

Easy Einstein Balloons
TeleBrands
Direct Marketer: TeleBrands
Producer: Schwartz Group
Media Agency: Lockard & Wechsler

Hover Hockey
Sullivan Productions
Direct Marketer: IdeaVillage
Producer: Sullivan Productions

LED Hover Ball
Sullivan Productions
Direct Marketer: IdeaVillage
Producer: Sullivan Productions

Best Digital Marketing Campaign of the Year

IT Cosmetics
Guthy-Renker
Direct Marketer: Guthy-Renker, LLC
Producer: Guthy-Renker, LLC

Meaningful Beauty 5.75
Guthy-Renker
Direct Marketer: Guthy-Renker, LLC
Producer: Guthy-Renker, LLC

Schwan’s Home Service
Media Horizons
Direct Marketer: Schwan’s Home Service, Inc.
Producer: Media Horizons
Media Agency: Media Horizons

Best Direct Response Website Design of the Year

Laser Touch One
Bluewater Media
Direct Marketer: Renewal Technologies
Producer: Bluewater Media
Media Agency: Bluewater Media
Other Contributing Partner(s): Zahalo

Specific Beauty
Launch DRTV

Direct Marketer: Junee Brands
Producer: Launch DRTV
Media Agency: Havas, Cannella and Logical Positions
Other Contributing Partner(s): Conversion Systems

Volaire
Launch DRTV
Direct Marketer: Junee Brands
Producer: Launch DRTV
Media Agency: Havas and Logical Positions
Other Contributing Partner(s): Conversion Systems

Best Exercise and Fitness Show of the Year – Long or Short Form

AB Doer 360
Thane Direct
Direct Marketer: Thane Direct, Inc.
Producer: Greenberg Direct
Other Contributing Partner(s): JA Communications, Inc.

PiYo
Beachbody UK LLC

PiYo Sequel
Dragonfly Productions
Direct Marketer: BEACHBODY
Producer: Dragonfly Productions/Andrea Ambandos
Other Contributing Partner(s): Team Johnson

Best Female Presenter of the Year – Non Celebrity

Carey Grange, Volaire
Launch DRTV
Direct Marketer: Junee Brands
Producer: Launch DRTV
Media Agency: Havas

Cathy Mitchell, Red Copper
TeleBrands
Direct Marketer: TeleBrands
Producer: Schwartz Group
Media Agency: Lockard & Wechsler

Chalene Johnson, PiYo Sequel
Dragonfly Productions
Direct Marketer: Beachbody.com
Producer: Dragonfly Productions/Andrea Ambandos
Other Contributing Partner(s): Team Johnson

Best Financial Services Show of the Year – Long or Short Form

Credit Sesame
Urban Legend
Direct Marketer: Credit Sesame
Producer: Urban Legend
Media Agency: Direct Avenue

Medicare Advantage
Bluewater Media
Direct Marketer: THOR Associates
Producer: Bluewater Media

Premera Blue Cross "You"
Envision Response Group
Direct Marketer: Premera Blue Cross
Producer: Envision Response
Other Contributing Partner(s): DMW Direct

Best Health or Weight Loss Show of the Year – Long or Short Form

Dial Vision
TeleBrands
Direct Marketer: TeleBrands
Producer: Reel Vision
Media Agency: Lockard & Wechsler

Invia "Think Clearly"
Envision Response Group
Direct Marketer: Memory Sciences
Producer: Envision Response
Media Agency: Cannella Response Television

Nutrisystem 'Put Down the Pie'
Sullivan Productions
Direct Marketer: Nutrisystem
Producer: Sullivan Productions

Best International Direct Response TV Show of the Year - Long or Short Form

Copper Chef XL
Tristar Products, Inc.
Direct Marketer: Tristar Products, Inc.
Producer: VH Media Group
Media Agency: Havas & Cannella

The Proactiv Company Japan
Direct Marketer: The Proactiv Company Sárl
Producer: C2K Production

Wonder Core Smart
BodyOrbit CO., LTD.

Best Long Form of the Year, Beauty

Crepe Erase 2 "Summer"
Guthy-Renker
Direct Marketer: Guthy-Renker, LLC
Producer: Launch DRTV

Meaningful Beauty 5.75
Guthy-Renker
Direct Marketer: Guthy-Renker, LLC
Producer: Lieberman Productions

Specific Beauty
Launch DRTV
Direct Marketer: Junee Brands
Producer: Launch DRTV
Media Agency: Havas and Mercury

Best Long Form of the Year, Brand Response

Ninja Coffee Bar 2
Script to Screen, LLC
Direct Marketer: SharkNinja Operating, LLC
Producer: Script to Screen, LLC
Media Agency: Havas Edge

Shark Powered Lift Away Speed with DuoClean
SharkNinja
Direct Marketer: SharkNinja
Producer: SharkNinja
Media Agency: MSI

Shark Rocket DuoClean
SharkNinja
Direct Marketer: SharkNinja
Producer: SharkNinja
Media Agency: MSI

Best Long Form of the Year, Housewares

Hurricane Spin Scrubber
TeleBrands
Direct Marketer: TeleBrands
Producer: Cole Media
Media Agency: Lockard & Wechsler

Ninja Coffee Bar 2
Script to Screen, LLC
Direct Marketer: SharkNinja Operating, LLC
Producer: Script to Screen, LLC
Media Agency: Havas Edge

Shark Rocket DuoClean
SharkNinja
Direct Marketer: SharkNinja
Producer: SharkNinja
Media Agency: MSI

Best Long Form of the Year, People's Choice

American Bad Ass Grill
Bluewater Media
Direct Marketer: Direct Holdings Global; Lifestyle Products Group
Producer: Bluewater Media
Other Contributing Partner(s): Zahalo

Crepe Erase 2 "Summer"
Guthy-Renker
Direct Marketer: Guthy-Renker, LLC
Producer: Launch DRTV

Veggie Bullet
Direct Marketer: Capital Brands
Producer: Kingstar

Best Long Form of the Year, Traditional Direct Response

Crepe Erase 2 "Summer"
Guthy-Renker
Direct Marketer: Guthy-Renker, LLC
Producer: Launch DRTV


Star Shower Motion
TeleBrands
Direct Marketer: TeleBrands
Producer: Cole Media

Turbo Scrub
Sullivan Productions
Direct Marketer: Ontel
Producer: Sullivan Productions

Best Long Form of the Year, Variety

Gwynnie Bee
Script to Screen, LLC
Direct Marketer: Gwynnie Bee, Inc.
Producer: Script to Screen, LLC
Media Agency: Havas Edge

MiniMax
Harrington Multi Media Marketing (HM3)
Direct Marketer: Allstar Marketing Group
Producer: Harrington Multi Media Marketing

Star Shower Motion
TeleBrands
Direct Marketer: TeleBrands
Producer: Cole Media

Best Male Presenter of the Year – Non-Celebrity

Anthony Sullivan, Sullivan Productions
Sullivan Productions

Beau Rials, Rust-Oleum Recolor
BoDan Media, LLC
Direct Marketer: Rust-Oleum/Avento Wipe New
Producer: Don Braca
Media Agency: Diary Media

Eric Theiss, Copper Chef
Tristar Products, Inc.
Direct Marketer: Tristar Products, Inc.
Producer: VH Media Group
Media Agency: Havas, Cannella

Best Pro Bono Show of the Year – Long or Short Form

Los Angeles Police Department, Domestic Violence Has No Place Here
Quigley-Simpson
Direct Marketer: City of Los Angeles/Los Angeles Police Department
Producer: Quigley-Simpson
Media Agency: Quigley-Simpson

The Arc
TeleBrands
Direct Marketer: TeleBrands
Producer: Sullivan Productions

Best Product Expert of the Year

John Abdo, AB Doer 360
Thane Direct
Direct Marketer: Thane Direct, Inc
Producer: Greenberg Direct
Other Contributing Partner(s): JA Communications, Inc.

Carey Grange, Volaire
Launch DRTV
Direct Marketer: Junee Brands
Producer: Launch DRTV
Media Agency: Havas

Hunter Ellis, The Atomic Beam USA Flashlight
Sullivan Productions


Best Product of the Year

Shark Powered Lift-away Speed with DuoClean
SharkNinja
Direct Marketer: SharkNinja
Producer: SharkNinja
Media Agency: MSI

Shark Rocket DuoClean
SharkNinja
Direct Marketer: SharkNinja
Producer: SharkNinja
Media Agency: MSI

The Atomic Beam USA Flashlight
TeleBrands
Direct Marketer: TeleBrands
Producer: Sullivan Productions
Media Agency: Chief

Best Short Form of the Year, Beauty

Black Off
TeleBrands 
Direct Marketer: TeleBrands
Producer: Sullivan Productions
Media Agency: Bluewater

ProactivMD
The Proactiv Company, LLC
Direct Marketer: The Proactiv Company
Producer: Lieberman Productions
Media Agency:  ICON Media

Spin Spa
Sullivan Productions
Direct Marketer: IdeaVillage
Producer: Sullivan Productions

Best Short Form of the Year, Brand Response

AARP - Slice of Life
DuMont Project
Direct Marketer: AARP
Producer: Bob Caudill
Media Agency: Havas
Other Contributing Partner(s): Big Sisters Watching

Kaboom Kids
Sullivan Productions
Direct Marketer: Church & Dwight
Producer: Sullivan Productions

Nutrisystem 'Put Down the Pie'
Sullivan Productions
Direct Marketer: Nutrisystem
Producer: Sullivan Productions

Best Short Form of the Year, Housewares

Hurricane Spin Scrubber
TeleBrands 
Direct Marketer: TeleBrands
Producer: Cole Media

Red Copper Square Dance Pan
TeleBrands
Direct Marketer: TeleBrands
Producer: Schwartz Group
Media Agency: Lockard & Wechsler 

Red Copper Square Pan
TeleBrands
Direct Marketer: TeleBrands
Producer: Schwartz Group
Media Agency: Lockard & Wechsler

Best Short Form of the Year, People's Choice

Hercules Hose
TeleBrands
Direct Marketer: TeleBrands 
Producer: Bluewater
Media Agency: Bluewater

Metal Garden Hose
Harvest Direct LLC
Direct Marketer: Harvest Direct
Producer: Yeiser Research and Development
Media Agency: Chief Media

Simply Fit Board
Kingstar Media
Direct Marketer: Allstar Products Group
Producer: Kingstar Media

Best Short Form of the Year, Traditional Direct Response

Atomic Beam Flashlight
TeleBrands
Direct Marketer: TeleBrands 
Producer: Sullivan Productions
Media Agency: Chief

ProactivMD
Direct Marketer: The Proactiv Company, LLC
Producer: Lieberman Productions
Media Agency: ICON Media

The Hercules Hose
TeleBrands
Direct Marketer: TeleBrands 
Producer: Bluewater
Media Agency: Bluewater

Best Short Form of the Year, Variety

Better Brella
EMSON/E. Mishan & Sons, Inc.
Direct Marketer: E. Mishan and Sons, Inc. (Emson)
Producer: Cole Media Group, Inc.
Media Agency: Lockard and Wechser Direct

Pocket Hose Brass Bullet
TeleBrands
Direct Marketer: TeleBrands 
Producer: Kerrmercials
Media Agency: Lockard & Wechsler

Star Shower Motion
TeleBrands
Direct Marketer: TeleBrands 
Producer: Cole Media
Media Agency: lockard & Wechsler

Best Social Media Campaign of the Year

“Start Here” by Beachbody
Beachbody UK LLC

McDonald's Frork
Sullivan Productions
Direct Marketer: McDonald's
Producer: Sullivan Productions
Media Agency: Golin

Simply Fit Board
Marketing Maven Public Relations, Inc.
Direct Marketer: Allstar Products Group
Other Contributing Partner(s): Direct Target Marketing

Best U.S. Hispanic Direct Response TV Show of the Year - Long or Short Form

Finishing Touch Flawless
Omni Direct Inc
Direct Marketer: Idea Village
Producer: Blue Reef Productions
Media Agency: Omni Direct

Meaningful Beauty 5 v.6 Hispanic
Guthy-Renker
Direct Marketer: Guthy-Renker, LLC
Producer: LD3 Productions
Other Contributing Partner(s): Lieberman Productions

ProactivMD with Maite Perroni 
The Proactiv Company LLC
Direct Marketer: The Proactiv Company Sárl
Producer: Latin Directo/Lieberman Productions