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2014 Moxie Award Winners

Best Long Form of the Year, Over $400K

Meaningful Beauty
Direct Marketer: Guthy-Renker

Best Long Form of the Year, Under $400K

ZUMBA! Incredible Results
Direct Marketer: ZUMBA FITNESS, LLC
Producer: Dragonfly Productions Inc.
Media Agency: Mercury Media

Best Short Form of the Year, Over $75K

Proactiv+
Direct Marketer: Guthy-Renker

Best Short Form of the Year, Under $75K

no!no! Wow Factor
Direct Marketer: Radiancy
Producer: Schulberg MediaWorks

Best Digital Marketing Campaign

Proactiv+ Adam Levine Pre Roll
Direct Marketer: Guthy-Renker

Best DR Radio Campaign

CTCA “Karyn Marshall”
Direct Marketer: Havas Edge
Producer: Havas Edge
Media Agency: Havas Edge

Best DR Website Design

Proactiv+
Direct Marketer: Guthy-Renker

Best Financial Services Campaign

Premera Blue Cross – “Have You Heard”
Direct Marketer: Envision Response, Inc.
Partner: Premera Blue Cross

Best Health Campaign

Medifast – Testimonials
Direct Marketer: Medifast
Producer: R2C Group

Best International DRTV Campaign

MaxiClimber
Direct Marketer: Inova
Producer: Concepts TV Productions
Media Agency: Cannella Response Television

Best Long Form, Beauty

WEN
Direct Marketer: Guthy-Renker
Producer: Caudill and Associates

Best Short Form, Beauty

Proactiv+
Direct Marketer: Guthy-Renker

Best Long Form, Brand Response

Wolfgang Puck Pressure Oven
Direct Marketer: KitchenTek
Producer: Brand New Media

Best Short Form, Brand Response

USO “Mike Martinez”
Direct Marketer: Havas Edge
Producer: Havas Edge
Media Agency: Havas Edge

Best Long Form, Housewares

Positec – WORX Air
Direct Marketer: Positec
Producer: R2C Group
Media Agency: R2C Group
Director: Greg Penner

Best Short Form, Housewares

Pressure Cooker
Direct Marketer: Tristar Products, Inc.
Producer: Kingstar
Media Agency: Tristar Products, Inc.

Best Long Form, Variety

Positec – WORX Air
Direct Marketer: Positec
Producer: R2C Group
Media Agency: R2C Group
Director: Greg Penner

Best Short Form, Variety

Pocket Hose Ultra
Direct Marketer: TeleBrands
Producer: Mayhew Breen Productions

Best Short Form, Intellectual Property

Weider Ruthless

Direct Marketer: Icon Fitness Studio
Media Agency: R2C Group

Best Presenter

Brooke Burke for Sheer Cover
Direct Marketer: Guthy-Renker

Best Product Expert

John Cremeans for Oasis Sphere
Direct Marketer: TMGTV Inc

Best Sports & Fitness Campaign

ZUMBA! Incredible Results
Direct Marketer: ZUMBA FITNESS, LLC
Producer: Dragonfly Productions Inc.
Media Agency: Mercury Media

Best U.S. Hispanic Campaign

Meaningful Beauty
Direct Marketer: Guthy-Renker
Producer: Latin Direct

Best Short Form, People’s Choice

Ronco Pocket Fisherman
Direct Marketer: Ronco/Infusion Brands
Producer: Bluewater Media
Media Agency: Bluewater Media

Best Long Form, People’s Choice

Harvest Cookware Pressure Pro
Direct Marketer: Harvest Direct
Producer: Bluewater Media
Media Agency: Mercury Media