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2012 Moxie Award Winners

Winners_670Lifetime Achievement Award
Kevin Harrington, As Seen on TV, Inc.

DR Icon Award
Montel Williams

Marketer of the Year
Hampton Direct

Best Short Form of the Year – Under $50K
Bake Pops, Telebrands

Best Short Form of the Year – Over $50K
Turbo Pak, Infomercials, Inc.

Best Long Form of the Year – Under $250K
Ahh Bra2, Torstar Media Group Television/SHOPTV

Best Long Form of the Year – Over $250K
INSANITY “Not So Crazy After All”, Beachbody, LLC

Best Short Form, Beauty
Proactiv Solution 13 “Deep Cleansing Brush”, Guthy-Renker

Best Long Form, Beauty
Proactiv Solution 13 v3, Guthy-Renker

Best Short Form, Health
LA Weight Loss, Kingstar

Best Long Form, Health
ZQuiet “Stop Snoring”, Envision Response, Inc.

Best Short Form, Sports & Fitness
ICON Health & Fitness, Weider Speed Weight 100, R2C Group

Best Long Form, Sports & Fitness
Jillian Michaels Body Revolution, Dragonfly Productions

Best Short Form, Housewares
Grout Bully, Bluewater Media

Best Long Form, Housewares
Hoover WindTunnel Air, Acquirgy, Inc.

Best Short Form, Intellectual Property
Shirley Temple, Two-D Productions

Best Long Form, Intellectual Property
GameFly “Game Center”, R2C Group

Best Short Form, Variety
Sift N Toss, Concepts TV Productions

Best Long Form, Variety
JawSaw, Infomercials, Inc.

Best Celebrity Presenter
Jillian Michaels, NordicTrack Incline Trainer X9i

Best Short Form, International DRTV Production
Proactiv Solution – Sam Willoughby, Guthy-Renker

Best Long Form, International DRTV Production
Octaspring, Kingstar

Best Short Form, U.S. Hispanic
Clave al Inglés, Omni Direct Inc.

Best Long Form, U.S. Hispanic
CarMD, Euro RSCG Edge

Best DR Website Design
trytemptu.com, Temptu

Best Mobile Marketing Campaign
Ines Secret Mobile Application, Oak Lawn Marketing Group

Best Use of Online Video
What if Justin Bieber knocked on your door to give you some Proactiv?, Guthy-Renker

Best Female Presenter
Carey Grange, Temptu

Best Male Presenter
Jay Kordich, “How to Live to be 100”

Best DR Radio Campaign
Protection 1, Mike & Mike on ESPN Radio, R2C Group

Best Live Shopping On-Air Guest
Akos Jankura, Torstar Media Group Television/SHOPTV

Best Short Form, DR Corporate Branding
LifeLock “Parallel Lives”, Euro RSCG Edge

Best Long Form, DR Corporate Branding
Blount, Oregon PowerNow Chainsaw, R2C Group

People’s Choice, Short Form
Stompeez, Infomercials, Inc.

People’s Choice, Long Form
Euro-Pro, Shark Lift-Around, R2C Group