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2011 Moxie Award Winners

 

Winners_670

Lifetime Achievement Award
Katie Williams, Ideal Living

DR Icon Award
Jack LaLanne

Marketer of the Year
Beachbody, LLC

Volunteer of the Year
Scott Reid, Oak Lawn Marketing

Best Short Form of the Year – Under 50k
Pajama Jeans
Concepts TV Productions – Producer
Hampton Direct – Direct Marketer
SRM Direct – Consultant

Best Short Form of the Year – Over 50k
rip:60 with Georges St. Pierre and Jillian Michaels
R2C Group – Agency
ICON Health and Fitness – Direct Marketer

Best Long Form of the Year – Under 250k
Save with CarMD
Euro RSCG Edge – Direct Marketer
Euro RSCG Edge – Producer
Euro RSCG Edge – Media Agency

Best Long Form of the Year – Over 250k
Wen by Chaz Dean
Guthy-Renker, LLC – Direct Marketer
Caudill & Associates – Producer

Best Short Form, Beauty
Proactiv Solution: Justin Bieber
Guthy-Renker, LLC – Direct Marketer
Lieberman Productions – Producer

Best Long Form, Beauty
Meaningful Beauty 3
Guthy-Renker, LLC – Direct Marketer
Lieberman Productions – Producer

Best Short Form, Health
Biggest Lost Meal Plan by eDiets
R2C Group – Agency
eDiets – Direct Marketer

Best Long Form, Health
Nopalea Wellness Challenge
Luke Ellison – Producer
Marcus Ellison – Executive Producer
GDF Media Productions – Production Company

Best Short Form, Sports & Fitness
Bushnell Tour V2: Take it from a Pro
R2C Group – Agency
Bushnell – Direct Marketer

Best Long Form, Sports & Fitness
Turbo Fire
Beachbody, LLC – Direct Marketer
Script to Screen – Producer

Best Short Form, Housewares
Swivel Store
Allstar Products – Marketer
Blue Moon Studios – Producer
Merchant Media – Marketer

Best Long Form, Housewares
Ninja vs. Ninja: the Ninja Kitchen System 1100
R2C Group – Agency
Euro-Pro Ninja – Direct Marketer

Best Short Form, Intellectual Property
Your Baby Can Read II
Chad Murdock – Producer/Host
M2G Media, Inc. – Production Company
Denise Kovac – Full Service Marketing – Marketing Company

Best Long Form, Intellectual Property
Metamorphosis by Tracy Anderson
Script to Screen – Producer
Bubi & Babe Exercise – Direct Marketer

Best Short Form, Variety
TiVo Short Form “It’s Huge!”
R2C Group – Agency
TiVo – Direct Marketer

Best Long Form, Variety
Rosetta Stone “The Language Channel”
R2C Group – Agency
Rosetta Stone – Direct Marketer

Best Celebrity Presenter
Alyssa Milano for Wen by Chaz Dean
Guthy-Renker, LLC – Direct Marketer
Caudill & Associates – Producer
Alyssa Milano – Host

Best Long Form, International DRTV Production
President’s Choice “On-the-Go-Gourmet”
Kingstar Direct – Producer

Best Short Form, International DRTV Production
Proactiv Solution: Japan
Guthy-Renker, LLC – Direct Marketer
Ductape Media – Producer

Best Short Form, U.S. Hispanic
Muzzy
Omni Direct – Direct Marketing Agency
Omni Direct – Executive Producer

Best Long Form, U.S. Hispanic
Max Clarity – The Zone for Straight Talk About Acne
Euro RSCG Edge – Direct Marketer
Euro RSCG Edge – Producer

Best DR Website Design
Proactiv Solution
Guthy-Renker – Direct Marketer
Lieberman Productions – Producer

Best Mobile Marketing Campaign
Core Rhythms Mobile Video Campaign
Oak Lawn Marketing – Direct Marketer

Best Use of Online Video
Proactiv Solution
Guthy-Renker, LLC – Direct Marketer
Lieberman Productions – Producer

Best Female Presenter
Rhonda Shear for Ahh Bra
Rhonda Shear – Presenter
TMGTV Productions – Producer

Best Male Presenter
Chris Jacobs for Save with CarMD
Carmd.com Corp. – Direct Marketer
Chris Jacobs – Presenter

Best DR Radio Campaign
What If
Rosetta Stone – Direct Marketer
Marketing Architects – Agency

Best Live Shopping On-Air Guest
Forbes Riley for Urban Rebounder
Forbes Riley – On-Air Guest
J.B. Berns – Creator

Best Short Form, DR Corporate Branding
LifeLock “Freeze Frame”
Euro RSCG Edge – Direct Marketer
Euro RSCG Edge – Producer
Euro RSCG Edge – Media Agency

Best Long Form, DR Corporate Branding
Mitsubishi – A Beautiful Picture Deserves Beautiful Sound
Jon Schulberg – Director
Schulberg Media Works – Director
Mary Mangold – Producer

People’s Choice, Short Form
Pajama Jeans
Concepts TV Productions –Producer
Hampton Direct – Direct Marketer
SRM Direct – Consultant

People’s Choice, Long Form
Ninja vs. Ninja: the Ninja Kitchen System 1100
R2C Group – Agency
Euro-Pro Ninja – Direct Marketer